If you were going to set up a business in the medieval age – an era of war and magic – you would be well-advised to protect it against any likely environmental threats. Like black-scaled, fire-belching, magic-oozing dragons.
In the digital age, there are subtler but equally dangerous threats on the horizon. The modern business is so reliant on its IT systems and data, that if they’re shut down for any length of time the result isn’t pretty. Businesses need to make sure they’re prepared - so why they aren’t all doing it?
Amazingly, three out of four businesses gets a ‘fail’ rating when it comes to Disaster Recovery (DR). This is partly because there are some common misconceptions around DR that are stopping businesses from making the necessary decisions.
So, here are the top five Disaster Recovery myths that are preventing you from properly defending your castle from the dragon!
Myth #1 – “Getting struck by a natural disaster won’t happen to me!”
Disaster recovery is just for businesses located on fault lines, right?
Wrong. 95% of businesses experience outages for reasons unrelated to natural disasters .
First, let’s take a moment to spare a thought for the other five per cent. Then let’s move on to the fact that it’s mainly human error, which is to blame for disaster-level incidents in the enterprise.
This could be on your side – celebrating that big deal with flaming sambucas was probably the second-worst idea your boss has ever had – or something completely beyond your control, such as a construction company cutting a network cable.
Either way, you’re always susceptible.
Myth #2 – “A little downtime never hurt anyone, I’ll be fine!”
The cost of one hour of downtime is roughly $700,000 for an enterprise, with businesses taking an average of 18.5 hours to recover after a disaster .
I’ll let you do the maths - and the cringing.
Myth #3 – “We regularly back up our data, so that’ll do the trick.”
Backing up your data is absolutely a step in the right direction, but it’s really only the tip of the iceberg when it comes to how you should be protecting your business.
If you back your data up on-premises, all your eggs are still in the same geographical basket, which could be upturned at any time, scattering your eggs everywhere.
Backing your data up in the cloud (preferably replicated across at least two data centres) is safer from a geographical perspective, but if your office is unusable (due to fire or flood) no one will have anywhere to work or secure access to the backed-up files.
A full Business Continuity plan will ensure that every aspect of your business is covered, from physical desks and staff laptops to company data and private network access. Come rain, shine or pestilence, your business will keep on keeping on with minimal disruption.
Myth #4 – DR is too expensive
This statement becomes less true with each passing year as Disaster Recovery services increase in popularity and, consequently, decrease in price.
Furthermore, if you take on Disaster Recovery as an add-on to a suite of wider services (e.g. hosting, networking) then prices can be even more of a no-brainer.
Myth #5 – DR testing is not necessary
Just like testing your fire extinguishers isn’t necessary…?
You need a partner who knows the ins and outs of Disaster Recovery and has the experience to properly test if your DR strategy is adequate, to provide training where necessary, and to implement process improvements based on lessons learned.
Are you prepared?
As it turns out, the complexity (and importance!) of modern business IT systems means that single human error can be as potentially devastating as a medieval dragon attack.
In all seriousness, the global Disaster Recovery market is estimated to grow from $1.42bn in 2015 to $11.92bn in 2020, at a Compound Annual Growth Rate (CAGR) of 52.9% from 2015 to 2020  and with good reason.
Business reliance on IT has grown, disaster threats have grown to include cyber-attacks and terrorism, and DR services are more reliable, available and cost-effective than ever before.
With Disaster Recovery and Business Continuity your business will be nothing less than 100% prepared.
Is your company properly prepared to handle a disaster scenario? Explore our suite of Disaster Recovery and Business Continuity services.