The right road to communications in the cloud

October 28, 2015 Claranet Limited


The line between business processes and consumer communications technology is blurring.

On the one hand, you have hard-to-control shadow cloud communications spreading through your business. On the other, unified, enterprise-grade communications are becoming increasingly sophisticated and popular.

Today’s experience-driven customers want their communications experience to be social, and their applications to be collaborative and instantly available – wherever they are – just like everything else they use. Enterprises want this same simplicity, but with less cost, less maintenance, simpler integration and greater control over their communications.

How can businesses get that flexible social collaboration, but maintain control over quality of service and expense at the same time?

What many don’t realise is that cloud-based communications can now be integrated into a larger, thoughtfully designed solution, often built with no upfront capital and at no risk to their business.

Many enterprises don’t always see Voice over IP (VoIP) as an application that should be part of this changing landscape, but it’s a key element of any unified communications strategy.

Importantly, when your communications services are joined together, migrated away from incumbent providers and into the cloud, they can be connected to a private MPLS network, rather than being subjected to the whims of the public internet. This means your telephony is integrated with your networks and data, and all of it can be backed up by a complete disaster recovery solution.

How does converging your voice, network and data contribute to business efficiency?

Everything is connected

Merging voice and data in your business makes sense in the complex world of the Internet of Things, where comms are already unified in our smartphones, tablets and PCs, our cars, and even our fridges.

Then why unify your communications with your larger network? Having a single partner for your communications and networks solution means you can take advantage of their oversight to identify and resolve issues more easily; and having complete control over your IT solution means you can spend less time locking down those rogue shadow applications.

But investing in a Voice over IP (VoIP) phone system is still a challenging decision. You need to know how to determine which is better for you: an on-premises solution, in which you maintain and monitor your hardware onsite, or a cloud telephony system, where a single provider maintains the equipment at an off-site data centre, freeing up more time for you to focus on your business.

The decision is simpler than you think.

A future-proof solution

Businesses are in fact investing in consumer IT more than ever (whether or not they realise it). But in order to take advantage of the many cloud applications available, and maximise their effectiveness by benefitting from cross-pollination, forward-facing organisations are choosing a single partner to converge their technologies and take advantage of heritage in IP expertise and quality of service.

In doing so, they’re also benefitting from reduced pressure, a continuous joined-up roadmap with a trusted partner, and the value-add of the new generation of cloud-based platforms along the way.

Improving business communications is an investment for the future, and IT professionals are learning how to manage and secure enterprise communications for a more complex world of apps, location-based services, BYOD schemes, and 24x7 network access. Find out how the cloud can free up your time here.


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