Case Studies

Online retailer doubles Black Friday sales with the help of Claranet

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The challenge As a fast-fashion boutique, Oh Polly was experiencing surges of traffic during seasonal trading events such as Black Friday and Boxing Day. Initially, the company had been using a traditional hosting model, but as the business grew – doubling in size year on year – it became increasingly difficult to cope this way. Following this, it became clear that the company required a more flexible arrangement that could scale up and down seamlessly, accommodating sudden surges in traffic and orders on the website, all in time for Black Friday 2018. At the same time, security was a big concern for the business, so Oh Polly began searching for a partner that could carry out a smooth migration while adding a further layer of protection for sensitive data. Mike Branney, Managing Director at Oh Polly, commented: "For Oh Polly, Black Friday is one of the biggest trading events of the year so we want to maximise traffic as much as possible. But in 2017, our website was simply not able to cope with such a sharp upturn in visitors. Oh Polly Oh Polly is a fast-fashion multi-channel brand aimed at the 16-30 female market. Founded in 2015, the business has emphasised innovation in its approach to growth, cultivating a large online following through Instagram, which drives the majority of traffic to its website. Following the website's launch in 2015, traffic numbers now exceed 2 million monthly visitors. Oh Polly Online retailer doubles Black Friday sales with the help of Claranet Black Friday is one of the biggest trading events of the year, but our website was simply not able to cope." " Operating on a small cluster, with limited caching, meant that the site suffered from slow page loads and even struggled with the demands being placed on it during lunchtime peaks, leading to regular outages. This was having a significant impact on both the customer experience and lost sales. The situation came to a head on Black Friday in 2017 when the site crashed in the face of traffic of up to 7,000 concurrent visitors - severely hampering the revenue generated for the day. Claranet case study

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