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Claranet insights #ReimagineRetail Claranet Retail The technology business case All retailers in today's fiercely competitive, fast-changing market are seeing pressure on their margins. They face rising costs, the burden of compliance, and the complexity of managing multiple channels and ever-shifting consumer demands. Shoppers, enabled by technology, expect a seamless experience in-store, online, and through mobile applications. They want the ability to purchase anywhere, at any time, and have orders fulfilled in the most convenient way. This has led to greater urgency to consider new strategies. While it is agreed that technology is a key competitive weapon in enabling the retail business to move from being supply to demand led, the complexity of both current and future technical architecture, hardware, applications, and processes has created a new set of challenges for retailers. Retailers which have not already done so, need to re-focus their resources onto technology-led innovation. Retail IT professionals are therefore seeking a better way to match technology investment requirements to more commercial key performance indicators and outcomes. This will enable them to accelerate change and show the value of their teams' contribution to being a winning retailer. In this market report we set out why this is so important, and how it can be achieved. See how leading retailers are building their futures around technology. Watch the video series now:

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