Claranet insights #ReimagineRetail Claranet Retail
The technology
business case
All retailers in today's fiercely competitive, fast-changing
market are seeing pressure on their margins. They
face rising costs, the burden of compliance, and the
complexity of managing multiple channels and
ever-shifting consumer demands.
Shoppers, enabled by technology, expect a seamless experience
in-store, online, and through mobile applications. They want the
ability to purchase anywhere, at any time, and have orders fulfilled
in the most convenient way. This has led to greater urgency
to consider new strategies.
While it is agreed that technology is a key competitive weapon in
enabling the retail business to move from being supply to demand
led, the complexity of both current and future technical architecture,
hardware, applications, and processes has created a new set of
challenges for retailers.
Retailers which have not already done so, need to re-focus
their resources onto technology-led innovation.
Retail IT professionals are therefore seeking a better way to
match technology investment requirements to more commercial
key performance indicators and outcomes. This will enable them to
accelerate change and show the value of their teams' contribution
to being a winning retailer.
In this market report we set out why this is so important,
and how it can be achieved.
See how leading retailers are building their futures around
technology. Watch the video series now:
