Case Studies

Dedicated cloud platform brings stability to Attraction World

Issue link:

Contents of this Issue


Page 0 of 1

For more information : - To book an appointment or to discuss our Managed Hosting services : Call us : 0845 355 2000 - Email us : The challenge Attraction World has always been innovative when it comes to their IT. Since day one, the company's route to market has been online – with a shared hosted solution provided by Claranet. They were, in this sense, born in the cloud – well before the term was coined. Faced with rapid growth, it quickly became clear that due to the nature of shared infrastructure, the service could not guarantee the level of reliability and resilience Attraction World needed. Russell Parr, Operations & IT Director at Attraction World, explained: "I joined Attraction World in early 2010, and at that time we had a turnover of around £35 million. We were using Claranet's shared virtual platform, which meant that we didn't have dedicated infrastructure which was purely for us to use. While it was fit-for-purpose in our early growth stages, we started having a few performance issues and very quickly recognised that we'd outgrown the platform. As an e-commerce business, we needed to have the very best performance available to us at any given time. If somebody on the platform suddenly had a five-fold increase in their traffic, it could potentially have a detrimental impact on the quality of service we could deliver to our customers. "At the same time, Google started to change the way it recognised and quality-scored websites, prioritising fast and resilient websites in its search listings and results. Having experienced some reliability issues, we took the decision to move from a shared to a dedicated hosting environment, which was the only way to guarantee the availability of our web properties and safeguard our all important SEO," Russell continued. About Attraction World Attraction World is one of the world's leading theme park and attraction specialists, selling tickets to over 8,000 theme parks and attractions worldwide, including Alton Towers, Disneyland Paris and Universal Studios, as well as experience days and other activities in over 60 countries around the world. Since the company launched in 2006, it has enabled over six million customers to pre-book tickets to attractions through travel agents and direct to customers via its two primary websites: and Case study Attraction World Managed hosting Dedicated cloud platform brings stability to Attraction World

Articles in this issue

Links on this page

view archives of Case Studies - Dedicated cloud platform brings stability to Attraction World