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Channel 5 uses hybrid cloud to bring Big Brother to its viewers

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Claranet Ltd - 21 Southampton Row - London WC1B 5HA - UK Email : business@claranet.co.uk - Web : www.claranet.co.uk Tel : +44 (0)845 145 7777 - Fax : +44 (0)845 145 1777 The challenge The first issue to confront Five's Digital Media Group was the unwieldy nature of the company's web-hosting infrastructure. It discovered that different departments had been charged with launching websites, which meant that Five had employed many different web-hosting providers, each with their own applications, operational procedures and standards. This was clearly an uneconomical way of working. It also made little business sense and meant too much time was being spent on day-to-day administrative headaches. If the company was to innovate and expand its online consumer offering, Five first had to rationalise its hosting and management providers. Its first priority: to find the right supplier. The solution "We had a very clear idea of what we needed," says Fran├žois Chabat, Technology Manager at Five. "Our goal was to be able to focus on progressing our digital media strategy without having to worry about day-to-day upkeep. We knew we would be placing a high degree of trust in our chosen provider and would need to ensure they had the capabilities to work closely with the DMG to ensure our hosting infrastructure evolved in line with our growing digital media plans." Five initially sought tenders from its existing roster of technology providers, but quickly opened up the process to other hosting companies. Interestingly, Claranet was not already a hosting provider for Five, but on looking at its credentials and abilities, Five soon realised the benefits that Claranet's experience and outlook could bring. "We found Claranet to be the most flexible and technically advanced provider. Even more importantly, it was able to offer a range of value-added services and benefits that none of our current providers could. We were extremely impressed with their credentials and the scope of their technical support. It was clear to us that they were at the forefront of managed application hosting." About Five Five is a commercially-funded national television network in the UK. It began operating in 1997 and is owned by RTL Group, a division of Bertelsmann and the largest commercial broadcasting company in Europe. Five broadcasts a broad range of popular programmes, including British Commissions Hotel Inspector, The Gadget Show and live Europa League Football as well as CSI and the Australian soaps Neighbours and Home & Away. In 2007 channel bosses began to think seriously of how best to capitalise on the burgeoning market for online video. Research, as well as the broadcaster's initial tentative forays in to the field, had already identified there was a substantial audience for long-form video streams supported by advertising. Hence Five created a new unit, the Digital Media Group (DMG), and tasked it with creating new ways of reaching its audiences and developing additional revenue streams online. Five: Claranet simplifies hosting infrastructure Claranet Case Study Five Managed Applications Hosting

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