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Network upgraded to support luxury retailer Harvey Nicols' growth plans

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Claranet Ltd - 21 Southampton Row - London WC1B 5HA - UK Email : - Web : Tel : +44 (0)845 145 7777 - Fax : +44 (0)845 145 1777 Case Study Harvey Nichols Networks The challenge Claranet originally worked with Harvey Nichols over five years ago, providing managed connectivity to the retailer. This situation changed when Harvey Nichols began to add new sites to its network and increased the data volume that ran across it. At this time, the retailer decided to switch to a much larger network provider who, it was believed, would be better equipped to manage the service. Yet soon after making this move, Harvey Nichols began to experience difficulties with its new supplier in terms of network flexibility and service levels. This led to the retailer switching back to Claranet for an upgraded service that would meet its evolving networking needs. "Although we were very impressed with the networking solution Claranet provided us some five years ago, we made the mistake of thinking that when it came to a more complex networking solution, we would be better off with a bigger service provider," said Matthew Suddock, Infrastructure Manager at Harvey Nichols. "What we found though was that the new network operator wasn't able to maintain the same level of service that we had experienced with Claranet. This in turn meant that network upgrades and changes were difficult to make, and it ultimately led us to look for another provider." In the interim period between working with Claranet, Harvey Nichols experienced significant demand for increased capacity and more intelligent management of data. This was largely driven by the introduction of a new customer loyalty system and a new CRM system. The use of these two systems was, and still is, central to Harvey Nichols' business development as they help the retailer to maintain the highest levels of customer satisfaction. For example, by capturing customer transactions and storing this information in its CRM system, Harvey Nichols is able to continually improve its customer loyalty scheme and the benefits it can provide to customers. This means that having the most reliable, secure Harvey Nichols Harvey Nichols is an international luxury lifestyle store, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world's most prestigious brands in womenswear, menswear, accessories, beauty and food. Harvey Nichols' stores are based throughout the UK & Ireland - in London, Leeds, Edinburgh, Birmingham, Manchester and Dublin. The business continues to expand and grow, with its last store opening taking place in Bristol in 2008, and the company investigating further expansion opportunities. Harvey Nichols' London flagship store is located in the heart of Knightsbridge. In addition to its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of its Knightsbridge store to create a Restaurant, Bar, Café, Wine Shop and Foodmarket - which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols' full-size stores. Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful Oxo Tower Restaurant, Bar and Brasserie, with spectacular views of the River Thames. A further restaurant, Prism, opened in the financial district of the City of London in 1999. Network upgraded to support luxury retailer's growth plans

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