Case Studies

Claranet enables MyOptique to achieve its vision for growth

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The challenge MyOptique aims to remove the barriers for customers buying eyewear from online vendors and therefore needs to provide a seamless user experience, especially to support the company's continued growth. This relies on a dependable and reliable infrastructure in order to accommodate the expectation's of consumers when they are shopping online. Howard Bryant, CFO and CIO at MyOptique, explained: "In eCommerce, site performance is everything. Customers can be skittish when buying online and easily put off by slow or unresponsive websites, so we need to do everything to prevent that from happening." MyOptique's need for a robust and dependable online service became clear after it underwent an aggressive growth programme and invested in advertising spots, causing high spikes in web traffic over short periods of time. MyOptique initially responded to this by increasing the physical web-server account by 50 per cent. However, this approach was not sustainable in the longer term and the company concluded that its reliance on physical web servers would end up hampering its growth prospects. MyOptique MyOptique is a pan-European eyewear business that sells glasses, sunglasses and contact lenses. The company operates an online-only model, which opens up the potential for rapid growth and wider market opportunities, giving the retailer advantages over traditional high street rivals. The company has enjoyed over 50 per cent growth over each of the last eight years and is one of the British Government's 'Future Fifty' technology leaders. The Group has six online retail brands; together they have served three million customers and have shipped over 280 million contact lenses and 7 million glasses and sunglasses. Claranet case study MyOptique Claranet enables MyOptique to achieve its vision for growth Key services: • Amazon Web Services

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