The challenge
MyOptique aims to remove the barriers for customers
buying eyewear from online vendors and therefore
needs to provide a seamless user experience, especially
to support the company's continued growth. This relies
on a dependable and reliable infrastructure in order to
accommodate the expectation's of consumers when
they are shopping online.
Howard Bryant, CFO and CIO at MyOptique, explained:
"In eCommerce, site performance is everything. Customers
can be skittish when buying online and easily put off by
slow or unresponsive websites, so we need to do
everything to prevent that from happening."
MyOptique's need for a robust and dependable online
service became clear after it underwent an aggressive
growth programme and invested in advertising spots,
causing high spikes in web traffic over short periods of
time. MyOptique initially responded to this by increasing
the physical web-server account by 50 per cent. However,
this approach was not sustainable in the longer term and
the company concluded that its reliance on physical web
servers would end up hampering its growth prospects.
MyOptique
MyOptique is a pan-European eyewear business
that sells glasses, sunglasses and contact lenses.
The company operates an online-only model, which
opens up the potential for rapid growth and wider
market opportunities, giving the retailer advantages
over traditional high street rivals.
The company has enjoyed over 50 per cent growth
over each of the last eight years and is one of the
British Government's 'Future Fifty' technology leaders.
The Group has six online retail brands; together they
have served three million customers and have shipped
over 280 million contact lenses and 7 million glasses
and sunglasses.
Claranet case study MyOptique
Claranet enables MyOptique to achieve
its vision for growth
Key services:
•
Amazon Web Services
