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Peugeot cruises to hosting durability with Claranet

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For more information : - To book an appointment or to discuss our Managed Hosting services : Call us : 0845 355 2000 - Email us : The challenge At the beginning of 2013, a high-profile Managed Services Provider (MSP) collapsed, impacting a number of businesses – including Peugeot. The company had been relying on the MSP to manage the hosting of a number of microsites and suddenly found themselves in the position of having to find, vet and migrate to a new hosting provider quickly – or risk temporarily losing the delivery of these sites. Such a scenario would have dealt a serious blow for the car dealer, explained Vijay Mistry, Manager – Technical Services, at PSA Peugeot Citroën: "Beyond our primary site, we also operate a number of distinct tactical campaign microsites which are intrinsically linked to our marketing operations. These sites, which attract a considerable number of visitors each month, serve as valuable platforms for customer engagement and interaction, and ultimately help to drive brand loyalty and sales. These sites also hold our online booking engine for test drives, which helps us to feed tangible sales leads to our dealerships. When our old provider folded, we needed to act quickly to find a new one to maintain the delivery of our microsites and avoid any negative impact on the business." The solution Having consulted with and reviewed a number suppliers, Peugeot opted for Claranet, who came up with a proposal that would not only meet their requirements for the immediate short-term, but which would also be fit-for-purpose five years down the line. "Claranet's recommendations for our hosting solution were head-and-shoulders above the other suppliers that we spoke to," Mistry explained. "While our primary concern was getting our microsites up and running, we were also keen to see what other options were available in terms of our hosting arrangements. About Peugeot Established in France in 1810 as an engineering firm producing a host of mechanical objects, Peugeot is best known today as one of the leading car manufacturers in the world. The car company has a long history and remains rooted in its heritage, but their ethos is thoroughly modern and forward-looking. To mark their bicentenary in 2010, Peugeot revamped its branding, with a more dynamic logo, and unveiled a range of stylishly-modern vehicles. Key to this forward-looking approach is the company's website, which serves as an interactive portal through which customers and prospective customers can find out about their range, the Brand itself, access customer support, and arrange test-drives at their local dealerships. Case study Peugeot Managed hosting Peugeot cruises to hosting durability with Claranet

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