Case Studies

Claranet's managed network measures up to River Island's demand for digital

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The challenge River Island's ability to process and deliver orders quickly has been key to its success in retail, but with the sector's increased focus on digital technologies and the omni-channel customer experience, its IT infrastructure was no longer able to support the retailer's changing strategy. With overloaded and overworked networks, River Island declined the opportunity to renew its contract with its incumbent supplier who could not offer the retailer the long term flexibility and reliability it needed. Doug Gardner, River Island's CIO, explained: "Like most other retailers, we are increasingly dependent on web services to our stores – lots of the capabilities for generating revenue depend on having access to the web. A couple of years ago, connectivity issues were problematic, but now downtime is just impossible to deal with. "An omni-channel approach, for which you need real-time access to data, and our initiatives like Click-and-Collect and next day delivery need increased connectivity to function properly," Doug continued. "When the successful delivery of orders hinge on very short time windows across the supply chain, a small network problem at any stage can create significant delays, and could have harmful consequences for our reputation and revenue-generating capabilities. "Moreover, we were acutely aware that our network wouldn't be able to cope with the plans we had to drive engagement within our stores. We are moving towards a more social and faster way of communicating with our staff and interactive ways to speak to our customers, which will see our networks taking on a considerable amount of traffic. In short, we needed a network that was future-proof." River Island Operating globally as an ecommerce retailer and a high street fashion brand with over 350 stores internationally, River Island is a forward-looking company building on 60 years of heritage. Still privately owned by Bernard Lewis and his brothers in London, River Island wanted to ensure its historical brand leads trends in retail by introducing digital technologies into stores to improve overall customer experience. Claranet case study River Island Claranet's managed network measures up to River Island's growing demand for digital Key services: • Managed Networks and MPLS • Mobile Broadband • Email Security and Encryption

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