Case Studies

Sift keeps pace with technological advancements to better serve its customers

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The challenge Yet, Sift faced a problem due to its reliance on legacy infrastructure architecture. Its server estate comprised of over 60 ageing and increasingly unreliable physical machines, firewalls and switch infrastructure, all of which they managed and maintained themselves. Single points of failure, complex wiring and hidden dependencies were leading to regular bouts of downtime; impacting the company's ability to serve its customers and develop its services. As Sift was wholly responsible for maintenance of its servers and network infrastructure, the company had to shoulder the risk in keeping them functional, spending an increasing amount of time and money in the process. In short, the company was relying on increasingly unreliable hardware, being continually forced to repair its infrastructure on its own time with its own resources. Ben Heald, CEO of Sift, explained: "Using an outdated server infrastructure, we were experiencing multiple maintenance issues that were drastically impacting our digital growth and activity. Our on-call engineers were still having to restart servers in the middle of the night and even sometimes having to crawl under the racks. We were facing business risk through our old infrastructure, which couldn't continue. We needed a strong modern managed services provider to keep us up and running and at the forefront of new technological advances. That was why we turned to Claranet who working with Sift's CIO Chris Wood and his team have created a resilient, scalable and reliable infrastructure for our digital channels." Sift Digital media pioneer Sift depends on its digital channels to connect to and serve its customers. However, encumbered by out-of-date legacy technology, the company found it difficult to keep up with the developments in the digital arena and needed a responsive hosting provider to help them stay on top. For this, the company called on Claranet to provide a flexible and resilient Managed Hosting service, allowing Sift to provide a better service for its clients. Sift is one of the UK's leading digital media companies, working with over 2,000 organisations to help them create valuable relationships with their audiences. Employing 145 staff, it works with a wide range of clients from Microsoft and Google to some of the UK's largest charities, including Cancer Research UK and WWF. Its digital arm, Sift Digital, for example, works to create communities and connections through website creation and effective online communication. With such a focus on digital communication, Sift's work would not be possible without a robust and scalable infrastructure platform. Claranet case study Sift Claranet allows Sift to keep pace with technological advancements to better serve its customers Key services: • Managed Hosting • Colocation • Internet Connectivity

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