The impact of new digital technology

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29 The impact of new digital technology Digital disruption is the new imperative for business. Success requires incremental change and continuous improvement says Michel Robert When Netflix launched its DVD-by-mail business in 1997, Blockbuster ignored the new kid on the block. But then Netflix developed a platform offering an all- you-can-watch, on-demand approach to 'streaming' entertainment. The rest is history. The repercussions of this kind of disruption cannot be underestimated. For nearly every industry the impact of new digital technology is business critical, even existential. Like Netflix, this may be great news if you are a start- up looking to redefine the market. But for established businesses with older systems, the plotline isn't so simple and overnight digital transformation is rarely an option. For many, incremental change and continuous improvement is a more realistic approach. This is one of the main themes to emerge in Claranet's recent Beyond Digital Transformation sur vey of 750 senior decision-makers. In the sur vey, top priorities for 2018 include improving security (43%), application performance and reliability (34%), and better business agility (29%). Increasingly, DevOps is seen as the way for businesses to experiment, "fail fast", and become more adaptable to changing market needs. Providing a seamless, responsive, always-on digital customer experience is the ultimate goal. But with two thirds of our survey participants saying they fail to meet customer expectations, there's still a lot more for many businesses and their IT partners to achieve to get their hosting, networks, communications, and security procedures running at full capacity. Michel Robert is managing director at Claranet UK Going beyond paperless processes Brian Deming explains why companies must outline business goals before implementing technology to achieve digital transformation success Digital transformation is about using technology in new and innovative ways to do far more than go paperless; it's about using technology to enable completely new business strategies and maximise the power of data, people and processes. Technologies like the internet of things, cloud, analytics and artificial intelligence can turn data into powerful insights that inform all aspects of business. These technologies also enable companies to innovate in their approach to serving employees, customers, and the market. However, if companies aren't careful, the rapid pace of changes in technology can be an inhibitor as much as an enabler, because human nature makes employees likely to resist change. Consequently, company leaders must properly assess the legitimacy of new technology, and then educate themselves and their teams so they can make conscious shifts in the way their businesses implement it. There isn't a one-size-fits-all approach to digital transformation, so DXC Technology seeks to understand individual customers' business needs and goals before highlighting possible opportunities. The breadth and depth of our offerings make it easy for customers to successfully reimagine their business and meet, and exceed, their desired business outcomes. Microsoft CEO Satya Nadella summed it up nicely, saying, companies that are succeeding at digital transformation are doing four things: becoming more engaged with their customers, empowering their employees, optimising how they run their business operations, and transforming the products and services they offer using digital content. Brian Deming is the CEO of Tribridge, a DXC Technology company

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