Traditional phone systems are no longer
a match for modern businesses
The traditional PBX model
How the system does and doesn't work.
The great divide between phone and IT systems
Traditional phone systems exist largely in isolation from IT systems: one
was about making and receiving phone calls; the other was about digital
communications and managing information. The fact that both were
essentially about communications was ignored.
Today's Cloud Communications
The worlds of telecoms and IT have converged to deliver seamless
Cloud Communications.
Purchase – You buy the kit and install it in your office
Ongoing management – An employee has to manage it
Maintenance – You pay a third-party to maintain it
Upgrade – If you want more features, you pay
for an upgrade
Outgrow it – If you outgrow it, you throw it away
and buy a new one
Failures = Serious disruption – If you experience
PBX failures, you experience serious business disruption
At the heart of business communications for decades, the Private Branch Exchange (PBX) was
designed to enable office-based employees to communicate with each other and the outside
Employees
are mobile
IT has moved
to the cloud
Teams are
virtual
All of which means that traditional PBX systems are now
hindering, rather than helping, today's digital businesses.
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