Is your phone system holding you back or helping you fly?

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Traditional phone systems are no longer a match for modern businesses The traditional PBX model How the system does and doesn't work. The great divide between phone and IT systems Traditional phone systems exist largely in isolation from IT systems: one was about making and receiving phone calls; the other was about digital communications and managing information. The fact that both were essentially about communications was ignored. Today's Cloud Communications The worlds of telecoms and IT have converged to deliver seamless Cloud Communications. Purchase – You buy the kit and install it in your office Ongoing management – An employee has to manage it Maintenance – You pay a third-party to maintain it Upgrade – If you want more features, you pay for an upgrade Outgrow it – If you outgrow it, you throw it away and buy a new one Failures = Serious disruption – If you experience PBX failures, you experience serious business disruption At the heart of business communications for decades, the Private Branch Exchange (PBX) was designed to enable office-based employees to communicate with each other and the outside Employees are mobile IT has moved to the cloud Teams are virtual All of which means that traditional PBX systems are now hindering, rather than helping, today's digital businesses. broadsoft.com | 3

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